"My kid brother Michael, who worked at the Record Cave in Montreal, he told me one time, 'Y'know, nobody ever came in on their own to buy the record for themselves.' It would be, like, 'Do you have that song? I need to buy it for my sister' or 'I need to buy it for my niece.' It was never for you." "Once it started to have this rhythm of being on everyone's playlist, it was there forever and people would come up to me and say, 'If I ever hear that song again, I'm gonna f-king kill you,'" laughs Kim, an expat Montrealer who these days divides his time between Toronto and Los Angeles. It's genius and maybe a little devious, too, because it wins you over even if you don't necessarily want it to win you over. Whether you're 2 or 82, you're stuck with it. It is pop in its purest, most universal form. You're hearing it in your head right now, I'd wager - "Sugar / Aaah, honey honey …" - because once you've heard "Sugar, Sugar" it never leaves you. 1, just ahead of that Beatles song.Īnd "Sugar, Sugar" has never gone away since. , just behind the Beatles' "Get Back." In the U.K., it ended up at No. 1 single of the year in the States, according to Billboard. The song, co-written by a young Canadian lad named Andy Kim and Brill Building producer/songwriter extraordinaire Jeff Barry, and first released on by the Calendar Records label, wound up becoming the No. singles chart - for four weeks and eight weeks, respectively - as of Sept. 13, a half-century since it simultaneously did the same on the Billboard Hot 100 in the United States and the official U.K. 1 on the RPM 100 in Canada and stayed there for three weeks as of this coming Sept. It will be 50 years since "Sugar, Sugar" hit No. And swiftly send them back to Omicron Persei 8 with the hook lodged in their lizard brains for life, satisfied that now they've got it. If the fate of the world hinged on a quick demonstration of the essential meaning and the indefatigable power of pop music, "Sugar, Sugar" is the jam you play for the invaders. The ageless Archies jam is like a master class in precision popcraft jammed into just two minutes and 47 seconds: exuberantly joyful, simple but not too simple and almost debilitating in its catchiness. Why, you reach for "Sugar, Sugar," of course. The first album was also rereleased on limited-edition vinyl.It's an unlikely scenario, granted, but suppose hostile aliens landed on the front steps of the Canadian Parliament demanding to know the meaning of the word "pop" or else they reduce our cities to ashes. Meanwhile, if you prefer something old, the five original albums recorded by The Archies were rereleased last year as "Sugar, Sugar - The Complete Albums Collection" from Goldenlane Records. “So whether you grew up with Archie or you've never read a comic, here's a great chance to hop in the van with these 5 old friends and experience something totally new." “We're taking The Archies out of Riverdale and sending them on tour across the country to experience everything a touring band goes through,” said Rosenberg in a news release. “Adding real bands in the mix gives the series a must-read twist and opens the door for Matt, Joe and I to get our favorite bands into Riverdale.”Īdditional guest-star roles featuring popular musicians and bands will take place in issues #4, #5 and #6, and will be announced in the coming months. "When we jammed on 'The Archies One Shot' it was always in the hopes of having the book become an ongoing, so it was great to see the positive response that made it possible,” Segura said in a news release. The first issue is set to release the first week of October as The Archies begin the tour. They're joined on the new series by artist Joe Eisma. Writers Alex Segura and Matt Rosenberg penned the "Ramones" one-shot.
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